Wednesday, December 2

Apple to pay $ 155 million for deliberately slowing down iPhones

Apple has agreed to pay 34 US states millions of dollars for its controversial past practice of deliberately slowing down older iPhones to extend battery life.

The company will pay $ 155 million to resolve an investigation by states like California and Arizona on how Apple was not transparent about its iPhone battery problems that led to unexpected shutdowns of the device.

An Apple logo adorns the facade of a store. (AP)

Rather than disclose the problem to consumers or replace the batteries, it released a software update in December 2016 that affected the performance of older iPhone models.

News of the practice upset Apple consumers, prompting what some called a “battery door.” Many believed it was an effort to encourage users to buy new iPhones.

“Big tech companies must stop manipulating consumers and tell them the whole truth about their practices and products,” said Arizona Attorney General Mark Brnovich, who helped lead the investigation, in a Press release Thursday.

“I am committed to holding these tech giants accountable when they withhold important information from users.”

At the time, the company issued a rare apology, temporarily cutting the price of replacement batteries in half to $ 40, and adding a feature to allow iPhone users to monitor battery health.
FILE – In this Jan. 9, 2007 file photo, Apple CEO Steve Jobs holds up the new iPhone during his keynote address at the MacWorld Conference & Expo in San Francisco. Apple has become the first company in the world to be valued at $ 1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. (AP Photo / Paul Sakuma, file) (AP / AAP)
“We know some of you feel that Apple has let you down. We apologize,” the company said in 2017. statement.

“First of all, we have never done, and never would do, anything to intentionally shorten the life of any Apple product or degrade the user experience to drive customer updates.”

Despite the mea culpa, he faced legal ramifications. In March, Apple settled more than $ 500 million to settle a class-action lawsuit that accuses it of slowing down iPhones to force users to buy new ones.

In addition to paying states millions of dollars, Apple agreed to provide updates on the status, performance and power management of the iPhone battery on its website or installation notes.

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