Woolworths has unveiled a new multi-million dollar warehouse in Sydney uniquely designed to fulfill online grocery orders.
Dubbed the “Customer Fulfillment Center,” the 15,000-square-meter site will create up to 900 new jobs and allow the merchant to make up to 20,000 additional online deliveries per week.
Between July and September, Woolworths’ online sales increased by a staggering 100 percent, and now account for 8 percent of all supermarket sales.
The COVID-19 pandemic, as well as the convenience of online price matching, has caused many customers to exchange their weekly in-person execution for an online order.
“We are seeing more and more customers turning to the ease and convenience of online grocery delivery in West Sydney,” said Woolworths Director of E-Commerce Annette Karantoni.
“To keep pace with demand, we are investing in new online infrastructure to offer our customers more delivery opportunities and even more reliable service.
“This is particularly important as we approach Christmas, when clients are busy and looking for ways to make up time with their loved ones.”
Based in the Sydney suburb of Lidcombe, the new center is roughly the size of 12 Olympic-size swimming pools and will be the largest online grocery center in Australia.
Built with more shelf space than a standard supermarket, the Lidcombe center will allow Woolworths “personal shoppers” to choose from around 20,000 items to fulfill online orders.
Western Sydney Minister Stuart Ayres said the project is creating jobs at a critical time for the city.
“The NSW government is focused on boosting job creation in the private sector as a critical part of our COVID-19 recovery strategy,” Ayres said.
“This site is a great example, giving a positive boost to local employment with 900 new jobs in the heart of West Sydney.
“It has been an incredibly challenging year for supermarkets amid the global pandemic.
“As a government, we have focused on providing flexibility with curfews and business hours to help supermarkets meet the essential needs of the community.”