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Metaverses and their relation to immersive realities (virtual, augmented and mixed reality) will be one of the central themes of the VR Fest MX 2021. The fifth edition of this festival, which brings together the participants of the virtual reality industry in Mexico, will have among its exhibitors the director of Public Policies of Facebook Mexico, who will talk about the transformation of the company into a goal and its foray into the metaverse.

For Gabriela Acosta, director of the VR Fest MX, with the Covid-19 pandemic, the Mexican market began to bet more and more on the experiences that use technologies of virtual reality, increased and mixed. This not only includes companies that generate content and entertainment, but also those linked to sectors such as education and culture.

“Companies that were previously doing traditional 2d content or 3d animation are moving to the immersive world and 360. Investing in immersive training processes in companies is much more viable than losing a person’s life in an accident while training them,” he said. .

Acosta announced that the organization of the festival is preparing a study on the market of the virtual reality in Mexico and Latin America, through exhaustive surveys with companies dedicated to this sector, the results of which will be presented soon.

The festival will take place virtually from November 10 to 13, 2021 and will be free. In addition to the director of Public Policies of Facebook in Mexico, other exhibitors related to the development of metaverses will be present, such as Mario Valle, founder and director of Altered Ventures, a venture capital fund that invests in video game projects, reality technologies virtual and metaverses, and digital artist and NFT creator Fausto Cantú.

The VR Fest Mx 2021 It will be divided into three parts. The first, which will take place from November 10 to 12, is Live Digital, which consists of a series of virtual conferences in which specific topics around virtual, augmented, mixed reality, digital art and metaverses will be addressed. . The second is called Experts, a virtual networking meeting between companies dedicated to the virtual reality sector. And the third will consist of a private party in which the winners of the virtual reality project contest will be known VR Challenge, which this year revolves around climate change.

Registration for the festival can be done on its website: https://vrfest.mx/

Twitter: @vrfestmx

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www.eleconomista.com.mx

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