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Guadalajara, Jalisco. Because it did not suspend its face-to-face exhibitions, even in 2020 when most economic activities remained halted, Intermoda (IM) -the most important fashion industry exhibition in Latin America-, has been decisive in the economic reactivation of Jalisco.

The fashion industry in Jalisco It has a value of 2,476 million pesos, which represents 4.8% of the national Gross Domestic Product (GDP) of that sector, and places the state in sixth place in this area, said the head of the Ministry of Economic Development (Sedeco) in the entity, Luis Roberto Arechederra, during the inauguration of the 76th edition of Intermoda.

He explained that, at the end of December 2021, in Jalisco had registered 29,924 workers in the sector in Social Security, a figure that places the state in seventh place nationally with 5.7% of all jobs in that sector in the country.

The municipalities that employ the largest number of workers in the fashion industry they are Guadalajara with 48.1%, Zapopan with 17.9% and Lagos de Moreno with 6.3% of the total, Arechederra Pacheco indicated.


Jorge Castellanos, Treasurer of Intermoda and representative of the president of the organizing committee, Mario Flores Aguilar, highlighted that the impact on supply chains brought about by the pandemic represents, for this sector, an area of ​​opportunity to supply supplies to the largest market in the world.

The president of the National Chamber of the Garment Industry (Canaive), Emilio Penhos Mougrabi, who highlighted that the shortage of raw materials and finished products has generated a difficulty in making clothing due to the lack of supplies.

Given this, he said, “it is time for opportunities for national manufacturers since the market opens to replace the Asian product with products from the region in the domestic market and, above all, in the international market.”

Meanwhile, the president of the Small and Medium Enterprises (SMEs) commission of Concamin, Sergio López de la Cerda, called for “urgent action” from the different levels of government in the country to strengthen companies and avoid unemployment.

Among others, he proposed that state and municipal government purchases be made directly from SMEs, and reduce payment terms to give companies liquidity.


In this edition, -the fourth in the context of the Covid-19 pandemic- Intermoda will have 500 exhibitors and 700 brands, a figure that represents an increase of 40% compared to the previous edition, he told The Economist, the director of the exhibition, Elena Hurtado.

During the four days that the exhibition will last (from January 18 to 21), IM expects to receive 20,000 visitors in Expo Guadalajara where for the first time, the health protocols include the requirement of a vaccination certificate or a negative PCR test with 48 hours validity.


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