Traditionally, a street parade It was used as a token of affection. A huge billboard hung in the middle of a street announced the joy of a family for the achievements of one of its members, good news to communicate to everyone or some romantic message. However, time changed this notion and new inscriptions of all styles began to be seen. couples trying to reconcile, complaints of infidelity and, now, a new category is added to the list: marriage suspension.

The incident took place in Santa Cruz de la Sierra, in Bolivia. In the middle of a square, tied by the ends to two trees, appeared a green parade with black letters. “Nicolas S. There is no wedding anymore. I kept spending your money drinking with your friends, don’t even come to my house,” warned a young woman.

A resident of the area took a photo and turned to the networks, where it only took a few minutes to go viral and go through the profiles and media around the world. As usual in these kinds of situations, opinion was divided. While many people supported the mysterious man and argued that “luckily he did not get married”, there were so many others who congratulated the woman for exposing him and “ending that relationship on time”, as was read on Twitter.

Refering to identity of Nicholas S., could not be discovered yet. Several local news portals tried to contact him, although they had no luck and, in networks, the young man has not yet spoken about it. However, several local producers they used the parade news as a marketing strategy.

An area restaurant, Red Moon, used the poster to launch an order. “We are looking for Nicholas. It’s convenient. He marries because he marries ”, reads the notice. Both the place and many other brands, DJs, artists and many other businesses joined in offering promotions to find it.

“Lounge, invitations, DJs, musical groups, cake and even a bachelor party. If you get fat? No problem, you have a gym”, they joked in the ad. However, the strategy seems not work. Since the parade was known, almost a week passed and since the notice of the brands, four days. The identity of Nicolás S. is still a mystery and there is no news of the marriage.

On December 4, the neighborhood of Belgrano it was world news as was Santa Cruz de la Sierra these days. A young woman tried to win her boyfriend back and used the seemingly infallible parade technique. “Martín, if it is not a whim, it is love. I know it’s with you, I know it’s going to work. Trust me, I will not let you down. I am willing to do anything for us, and you? “He expressed in the big poster.

At that time, the controversy was not lacking and the networks were infested with memes. Separate paragraph, and a common factor among all the cases where street parades go viral, protagonists are hard to find. Nicolás S. does not appear and the real identities of Martín and Belu remain hidden.