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Guadalajara, Jalisco. Because it did not suspend its face-to-face exhibitions, even in 2020 when most economic activities remained halted, Intermoda (IM) -the most important fashion industry exhibition in Latin America- has been decisive in the economic reactivation of Jalisco.

The fashion industry in the state has a value of 2,476 million pesos, which represents 4.8% of the national Gross Domestic Product (GDP) of that sector, and places Jalisco in sixth place in this area, said the Secretary of Economic Development ( Sedeco), Luis Roberto Arechederra, during the inauguration of the 76th edition of Intermoda.

He explained that, at the end of 2021, in Jalisco there were 29,924 workers in the sector registered with Social Security, a figure that places the state in seventh place nationally with 5.7% of all fashion jobs in the country.

Jorge Castellanos, Treasurer of Intermoda and representative of the president of the organizing committee, Mario Flores Aguilar, highlighted that the impact on supply chains brought about by the pandemic represents, for this sector, an area of ​​opportunity to supply supplies to the largest market. of the world.

The president of Canaive, Emilio Penhos Mougrabi, agreed with him, stressing that the shortage of raw materials and finished products has generated a difficulty in making clothing due to the lack of supplies.

Given this, he said, “it is time for opportunities for national manufacturers, since the market opens to replace the Asian product with products from the region in the domestic market and, above all, in the international market.”

Meanwhile, the president of the Concamin Small and Medium Enterprises Commission, Sergio López de la Cerda, called for “urgent action” from the different levels of government to strengthen companies and avoid unemployment.

Among others, he proposed that state and municipal government purchases be made directly from SMEs, and reduce payment terms to give companies liquidity.

In this edition – the fourth in the context of the Covid-19 pandemic – Intermoda will have 500 exhibitors and 700 brands, a figure that represents an increase of 40% compared to the previous edition, told El Economista, the director of the exhibition, Elena Hurtado.

During the four days that the exhibition will last (from January 18 to 21), they expect to receive 20,000 visitors.

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