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In January 1893, the formula for what is today the most valuable soft drink in the world was patented. The date marks a before and after because it was the starting signal for its international marketing. When it was created on May 8, 1886 in Atlanta, United States, only nine glasses were sold a day at a price of five cents. Today, converted into a multinational listed on Wall Street – where it capitalizes over 264,740 million dollars – it sells 1,900 million units of its flagship product.

According extra, your vbrand value amounted to 74,785 million dollars last year: five times more than that of Red Bull (14,900 million dollars) and Yili, the Chinese brand of dairy drinks (which would be worth around 14,554 million). Who was going to tell its creator that 129 years were going to suit his drink so well. The Coca-Cola Company, worth $100,000 when founded by Asa G. Candler in the late 19th century, today has more than 24 million points of sale in 200 countries and directly employs more than 71,000 people.

The American company currently has more than 24 million points of sale in 200 countries and directly employs more than 71,000 people. The American soft drinks and food multinational saw its profit fall by 13% in 2020 to 7,747 million dollars, (about 6,340 million euros), due to the restrictions imposed to stop the pandemic. The soft drinks and food multinational saw its profit fall by 13% in 2020 to 7,747 million dollars, (around 6,340 million euros at current exchange rates), due to the restrictions imposed to stop the pandemic.


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