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Guadalajara, Jalisco. The denomination of Guadalajara as capital of fashion and the low relevance of the clothing industry in the manufacturing production of Jalisco are not in tune.

“This has been a concern for the fashion sector, that the manufacture of clothing in Jalisco has greater relevance, but it has not been possible because this industry was never considered a priority in our state, the state government preferred to support so that the information and communication technologies (ICTs) have a greater presence in the entity”, Mario Flores Aguilar, president of Intermoda, said in an interview with El Economista.

The commitment to ICTs, he added, is still valid. “The fashion industry has developed in other Latin American countries, such as Colombia, where the president and other authorities go to their events to ask about their needs as a sector and how to support production and export; it is a priority industry, here in Mexico its potential has never been valued”.

According to Inegi data, Jalisco is the fourth largest economy in the country with 7.3% of the national GDP, but in the apparel manufacturing subsector in Mexico, it ranks 11th with 0.8% of the production value of this industry, which in the period January-November 2021 amounted to 43,768 million pesos.

Within Jalisco manufacturing, the industries with the lowest production value are wood and clothing, with a contribution of 0.1%, each, in total production.

Added to this is that it has been one of the hardest hit by the Covid-19 pandemic. The value of clothing manufacturing was 337 million pesos in the first eleven months of last year, 22.6% less than in the same period of 2020 and 41.0% below 2019, the pre-pandemic year.

inertial growth

Despite this behavior of the clothing industry, the fashion sector in the state draws an upward trend, said Flores Aguilar during the 76th edition of Intermoda (from January 18 to 21), the fashion industry exhibition most important in Latin America.

“Growth occurs in an inertial way, by the entrepreneur, who has to fend for himself to be able to move forward, even though Intermoda has sought greater relevance for the industry, we have not managed to make it a priority in the state” , revealed.

The president of the organizing committee, who assumes his last administration in this edition (Jorge Castellanos, current treasurer, will relieve him), stated that “the problem is due to the lack of government support, it has not occurred at any level of government. The Federation stopped promoting the economic sectors (with the disappearance of ProMéxico)”.

However, he indicated that the clothing industry “can take advantage of the opportunities that are occurring in the United States market due to the breakdown of logistics chains in China.”

“It is a great opportunity for the relocation of the production that was being carried out in China, so that businessmen from the United States look for their suppliers in Mexico,” he deepened.

achievement in pandemic

Mario Flores explained that one of the great achievements during his administration was to continue with the four editions of Intermoda during the pandemic, when other event organizers decided to “pause.”

The above, he said, was due to the combination of three factors: Expo Guadalajara complied with the sanitary protocols to hold the event, the exhibiting companies (offer) requested that the fair continue and the buyers (demand) said that they required Intermoda to supply their inventories.

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