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Alsea, the Mexican operator of establishments como Starbucks o Foster’s Hollywood, has named the Spaniard Fernando González Somoza CEO of the company replacing Alberto Torrado, who will remain as chairman of the board of directors, as reported in a statement collected by Europa Press.

The company already announced this succession process in June of last year, when González joined the company as deputy general manager. The formal takeover will be effective from January 2022. “The company announces that the process of previously announced cultural and operational immersion has been successfully completed, For now, Fernando formally takes possession of the general management of Alsea”, explained the company.

Alberto Torrado has assured that Fernando’s experience, his business vision and his perspective of technological innovation “will contribute substantially to the sustainable growth of Alsea”. “He shares our philosophy, which will allow us to continue building a solid future for the company, contributing to the development of the countries where we operate”, commented Torrado.

Fernando González has 30 years of professional experience in the retail industry, 13 of them as CEO. In his career, the diversity of international positions and assignments he has carried out stands out. He studied a degree in Economics and Business Administration at the Autonomous University of Madrid and a master’s degree in Financial Auditing at the National Distance Education University (UNED).

“I am proud to belong to Alsea, a leading company in the sector, forming part of a team fully committed to delivering happiness and experiences full of flavor. I am committed to taking Alsea to its next chapter of development with the aim of continuing with the good results and increase success for the company”, highlighted González.

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