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BEIJING (AP) — A new English-language song released by Chinese state media for the Beijing Winter Olympics has divided opinion and won effusive praise on Chinese social media, but has been criticized by foreign critics as “cringey”. » and out of touch with reality.

The Join Us in Winter music video was released this week on China’s Twitter-like Weibo platform by the state-run Xinhua news agency and was also posted on Twitter by other state-backed media outlets such as the Global Times.

The Beijing Games will take place from February 4 to 20.

Starring 24-year-old Chinese actor and singer Zeng Shunxi, Xinhua journalist Lu Binqi and patriotic rap group CDRev, known for their tunes directed at perceived enemies of the Chinese government, the upbeat ballad urges listeners to attend the games and said if the athletes “win or lose, we cheer you on.”

It drew huge applause on Chinese Weibo, especially from fans of Zeng, who has more than 20 million followers on Weibo.

But on Twitter, which is banned in China, others called the lyrics “cringey,” saying the title was not aligned with strict travel restrictions in China and for the Games, such as mandatory quarantine for most visitors to the Games. country and the decision not to sell. any ticket locally.

The Games will take place in a “bubble” that strictly separates athletes and other Games personnel from the public.

“‘Join us’…but they haven’t agreed to run commercial flights, there’s a three week state quarantine imposed on arrival and tickets aren’t for sale to the public anyway. My informal advice to (British) winter sports fans: stay on your sofa,” tweeted Christina Scott, deputy director of mission at the British embassy in Beijing.

Xinhua did not immediately respond to a request for comment.

Chinese celebrities, state media, former Olympians and a host of foreigners have released more than a dozen music videos promoting the Winter Olympics, which are facing a diplomatic boycott from the United States and other governments over Beijing’s treatment of the Uyghurs and other Muslim minorities. groups

More collaborations between Chinese pop stars and state media are scheduled as the games draw closer.


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