Great Wall Motors (GWM), China’s largest private automaker, announced that it will invest some 10 billion reais (US1.85 billion) in Brazil for the production of hybrid and electric vehicles.
The Chinese brand was officially presented in the Brazilian market at an event that took place at its factory in Iracemapolis, in the interior of the state of Sao Paulo (southeast), and which it bought last August from the German Mercedes-Benz.
Among its plans is to invest those almost US2,000 million in different cycles planned for the coming years, generate 2,000 direct jobs in the region until 2025 and reach a maximum productivity of about 100,000 vehicles a year, when the situation in the sector normalizes. .
GWM’s objective is to convert the Iracemapolis plant into an export center for the rest of Latin America and increase supply in Brazil, with the expectation of reaching an annual turnover of 30,000 million reais (about US5,550 million) in 2025. .
“Our factory will be the only one in the southern United States that will only produce hybrid and electric products,” said the director of external and government relations for Great Wall, Pedro Betancourt, in statements collected by the R7 portal.
The Chinese automaker plans to launch its first car produced in Brazil in the second half of 2023. It could be the H6, the seventh best-selling SUV in the world in 2021. The automaker also announced that it is seeking agreements with Brazilian universities to develop technologies based on fuel cells. fuel and ethanol.
His arrival in Brazil is part of a vast internationalization plan that in the last two years has led him to manufacture vehicles in Russia and Thailand, and also intends to do so in India.
Great Wall Motors, founded in 1984 and with twenty factories around the world, is a major producer of trucks and SUVs under the Great Wall, Haval, WEY and ORA brands, of which it produced 1.1 million units in 2020. In addition, sold 1.28 million units in 2021. Its brands – Great Wall, Haval (SUV), Tank (off-road vehicles), Poer (pick-ups) and Ora (electric) – are in more than 60 countries, with 19 factories – the majority, in China – and other Research and Development centers, in places such as the United States, Canada, Austria, Germany and South Korea.
In South America, the company has a small assembly plant in Ecuador and sells its models in Uruguay, Peru, Bolivia, Paraguay, Argentina, Colombia and Chile.