Sony has just announced its intention to acquire Destination manufacturer Bungie for $3.6 billion, capping what has been an absolutely massive month for game acquisitions. Take-Two kicked off with their deal to buy Zynga for $12.7 billion, which at the time may have counted as the biggest deal in the video game industry, but was significantly surpassed by Microsoft just a week later with their $1 deal. 68.7 billion to buy Activision Blizzard. The total value of the three acquisitions, assuming they all go through, is a staggering number. $85 billion.
With Bungie, Sony will house the talent behind the hugely popular fate 2, and it seems likely that the company will use Bungie’s expertise to help create similarly expansive and enduring live service titles. Sony is known for its expensive single player games like God of War, Fantasma de Tsushima, The last of us, Y Ratchet & Clank: Rift Apart, but does not have its own version Fortnite The Destination that is updated regularly over many years to keep players coming back.
While PlayStation boss Jim Ryan said in a Interview with Gamesindustry.biz Since the Bungie deal wasn’t a response to the big acquisitions already announced in 2022, it’s hard to see Sony’s recent purchases as anything more than an attempt to keep up with a wave of consolidation in the industry. Only in 2021, Sony acquired PC Port Developer Nixxes Software, return developer Development House, the playroom manufacturer Firesprite Studios, remake and remaster experts at PlayStation Bluepoint Games and God of War support studio Valkyrie Entertainment.
microsoft has further been on a buying spree, acquiring ZeniMax Media/Bethesda Softworks in 2021, psychonauts 2 developer Double Fine Productions in 2019, and announcing the addition of five studios to its roster in 2018. It would also be remiss if it didn’t mention Microsoft’s successful purchase of the Minecraft maker. Mojang in 2014.
It’s not just Sony and Microsoft that have opened their wallets. Facebook’s parent company Meta has shelled out a lot of VR studios to give its Quest headset an edge (although Meta’s VR division is reportedly coming under some government scrutiny). , including purchase from the maker of the Supernatural VR fitness app). EA has spent billions to acquire code masters, Glu Mobile and Playdemic. And the Chinese giant Tencent is behind much more of the industry than you might think: it’s the developer of mobile hits. call of duty: mobile, Honor of the Kings, Y Pokémon United, has League of Legends riot game maker, has a 40 percent stake in Fortnite epic game maker, and buy clash of clans SoftBank’s Supercell study in 2016, just to name a few things.
The wave of acquisitions, especially the Activision Blizzard and Bungie deals, also make previously unfathomable ideas much more possible. Could Sony buy Square Enix to make Final Fantasy An exclusive PlayStation series? What would happen if Microsoft bought Ubisoft to make assassin’s Creed Another giveaway for Xbox Game Pass? Would Nintendo buy Sega Sammy to make Sonic a franchise of its own? If you had asked me in December, I would have laughed at all those ideas, but now, I don’t think I’ll bat an eye.
Sony is also indicating that there could be more acquisitions to come. “We absolutely should wait longer,” Ryan said. Gamesindustry.biz. “We are by no means finished. With PlayStation, we have a long way to go.” Sony’s deal for Bungie isn’t complete yet, but at this point another major studio acquisition seems inevitable—even free-to-play word games aren’t a sure thing.