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Faced with a scenario in which the effects of the Covid-19 pandemic continue, the Economic, Social and Environmental Council (CEASE) from Mexico City seeks to specify a strategy that achieves the recovery of the Tourism sector and take advantage of the last plan of 10 axes of economic reactivation of the city.

According to CESA Executive Report, Design and Preparation of Recovery, Promotion and Strengthening Strategies, from 2021 a synchronized plan of economic policy for the recovery of tourism began to be implemented.

“Three stages of action were determined to capitalize, stabilize and expand the sector. Each stage is defined based on the structural changes that the offer will undergo in the coming months; the formulation in stages helps to maximize the efficiency of the actions”, reads the document to which The Economist had access.

Precisely, the first stage consisted of the capitalization, in strengthening the survival of the providers of tourist services in the city under a new paradigm of economic development, of commitment between the actors to avoid the closure of companies and the fall in the production of tourist services.

Meanwhile, the second phase, which is the stabilization of the sector, focuses on the operation of the tourist companies, which through actions streamlines their communication and interaction with suppliers of “tangible and intangible goods”, to regain the confidence of tourists in their trip to the city under a new normality.

While the third stage focuses on achieving the expansion of the sector, through the consolidation of the production chain through diversification and investment in innovation.

All the entrepreneurs that make up the CEASEThey ask that a fund be generated for 909 million dollars (18,188 million pesos) for the tourism sector, and that it can start in one of the three stages.

They also point out that a new supplier model must be generated among the local MSMEs, so that they can supply the big tourist companies. At the same time, it is necessary to diversify the tourist segments so that the capital attracts more markets, such as religious, shopping, sports and cultural.

In this regard, the director general of the Fund for the Economic and Social Development of Mexico City, Leonor Gómez Otegui, explained to The Economist that they seek by the end of February of this year to review the progress of this plan that was prepared in 2021 and to achieve the following phases.

He specified that part of this strategy was implemented in the last economic reactivation plan of 10 axes of the city, where it is stipulated that priority should be given to vaccination and avoiding the closure of activities to safeguard the stocks of the economic units.

“The main economic activities are tourism and commerce and the two are the most affected by the pandemic, so what has been placed more emphasis is that vaccination advances to have the population protected and that commercial tourism establishments have the necessary protective measures. It is not convenient for activities to be closed, we citizens have learned to take care of ourselves, there were economic losses, this would also cause discouragement,” he stressed in an interview.

In July 2021, the Government of Mexico City announced a new reactivation plan focused on 10 points, whose main objective is to achieve a recovery in employment and growth in the city in the short term.

The 10 lines of action of this new plan were: to guarantee vaccination for the entire population; income support for families and MSMEs; public investment in mobility, water and social infrastructure; emerging actions for the reactivation of construction; promotion of strategic projects with private companies; tourist and cultural reactivation; impulse to Vallejo-i; reactivation of the Historic Center; circular economy and clean energy, and safe city.

Gómez Otegui revealed that in addition to reviewing the pending recovery strategy for the tourism sector, they will present an additional proposal, focused on rescuing the capital’s ravines and thereby promoting ecotourism (which is also due to diversifying the sector and that it has more markets as detailed in the recovery strategy).

“It has to do with the ravines that we have in Mexico City. We seek to generate more areas of ecological tourism, we are just starting with it, the idea is that they can be spaces for hiking, urban gardens, where children can learn, there is an ecological education, green employment. We have everything to exponentiate these spaces, these spaces can be potentiated”, he stressed.

In that tenor, he advanced that the ONE It is the one who is carrying out the study to be able to generate an action plan and thus also make a budget.

According to the study of CEASE, the estimated economic losses of the tourism business sector of the capital, only in 2020, were 7,959 million dollars, 80% were concentrated in MSMEs and represented 52% of the capital’s tourism GDP.

Operation

Gómez Otegui recalled that the Fund for the Economic and Social Development of Mexico City It is a body belonging to the central government and follows up on the agreements made by the CESA.

“CESA is made up of actors from civil society, businessmen, professional associations, activists, mayors, deputies and secretaries. The CESA is required to meet four times a year. It is a very plural body where policies are carried out to get the city afloat, we are an advisor to the public policies of the head of government, Claudia Sheinbaum Pardo”, he said.

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www.eleconomista.com.mx

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