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Cancun, QR. After taking office as the new president of the Hotel Association of Cancun, Puerto Morelos and Isla Mujeres, Jesús Almaguer Salazar, announced that one of his priorities will be the creation of a crisis management committee, to be activated in the face of events such as the shooting at Xcaret or Playa Mamitas, to disseminate truthful and timely information to the business partners of the Mexican Caribbean.

“We are living with tourism provided by other destinations, which have not opened due to pandemic situations that are being more restrictive in other countries”, in view of which it is necessary to reinforce the promotion, he said.

The hotel leader highlighted that among its main challenges, in addition to seeking new markets, is to innovate in the promotion of the destination.

Almaguer Salazar congratulated the three levels of government for handling the Covid-19 pandemic in Quintana Roo, which has allowed for a high number of visitors, with a record even in the arrival of American tourists.

Regarding the lines of work, he announced that they will be agreed and authorized by the Board of Directors of the Hotel Association, and among them are prioritizing new markets and optimizing existing ones with the aim of increasing the flow of tourists, protecting and defending the investments from members, allied partners and collaborators. As well as promoting the destinations seeking alliances beyond tour operators and travel agencies, segmenting the markets, groups, weddings and romance and doing specific work with each of the delegations of Puerto Morelos and Isla Mujeres together and in harmony with the municipalities of those destinations.

The swearing-in ceremony was attended by the federal Secretary of Tourism, Miguel Torruco Marques, who highlighted that Quintana Roo is a benchmark for tourism in Mexico with a hotel infrastructure at the level of the best in the world.

The head of the Ministry of Tourism (Sector) said that despite the strong blow to the tourism sector, as well as to other branches of the economy, paradoxically this is the one that has had the fastest recovery.

At a global level, a contraction of 73% in the arrival of international tourists is estimated, which in the case of world powers had falls of up to 84 percent.

“In the case of Mexico, a decrease of 46% was registered, however, the bottom was not reached, social peace was preserved and economic stability was maintained, which in turn allowed us to start the path towards reactivation more quickly. and economic recovery,” he said.

Torruco Marqués highlighted that in 2021 the participation of the Tourism Gross Domestic Product (GDP) in the national economy was 7.1%, when in 2020 it was 6.7%, and in 2019 it was 8.6 percent. For this 2022, it is expected to reach 8.3%, only three tenths less than in 2019.

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