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The transformation of a local icon – The Australian Jewish News



Equipped with new premises, Melbourne kosher institution Daneli’s Deli is bringing out the matzah to transform the whole deli into a one-stop kosher-for-Pesach shopping destination this month. Now located just 80 metres from its previous location, the newly-branded Daneli’s Food Emporium will be stocking kosher-for-Pesach goods from this week, and will be selling hot and prepared food for seders from Monday, April 11.

From strength to strength

Opened in 2009, Daneli’s Deli humble roots first began as a takeaway burger place, with brothers Dan and Eli Grosberg inspired by the sights, sounds and delicious taste of New York’s classic Jewish-style delis. As the popularity of its burgers and pastrami sandwiches grew, the deli began to expand its repertoire to offer clients a wider menu range that included trendy sushi, fiery szechuan stir-fries and Shabbat favourites such as kreplach and chicken soup.

Daneli’s became well-known and well-loved by the community as the go-to for the weekly Shabbat shop, stocked with enough schnitzels and salads to feed the Shabbat night dinner rush each Friday. Today, the Balaclava stalwart has successfully flourished into a fully-stocked kosher grocer, caterer and production provider for Coles supermarkets.

Alongside the physical shop, Daneli’s is offering all its products on an online store, allowing customers to shop for all their kosher favourites from home.

Kosher made easy

Fresh and sparkling in the middle of popular Carlisle Street, Daneli’s new home boasts a fully-stocked kosher store, with shelves brimming with a wide range of well-loved and unique kosher items and groceries that are both locally-sourced and imported.

Additional features of the New York deli-inspired destination include a full deli section, a hot food section, a sushi bar, ready-made sandwiches and salads, and ready-made frozen meals.

Eli Grosberg, Daneli’s managing director, said: “One of the main drives behind the new shop was also creating a retail arm for Solomon’s Butcher.”

Solomon’s, the iconic kosher butcher, closed its Glen Eira road retail shop in late 2021.

“We’re now exclusively selling Solomon’s full range of meat and poultry, and their frozen products as well,” he said.

For Pesach, Daneli’s is converting the entire new premises to stock a full range of Pesach groceries, and plans to offer kosher-for-Pesach cooked items, salads, dips and take-home meals in the week leading up to the chag.

“Daneli’s is now a full Pesach shop, but we will still be selling our regular products and groceries leading up to Pesach,” said Grosberg.

While pre-Pesach ordering and delivery will not be available this year, Daneli’s still offers drop-off catering services for customers keen on high quality food on a tighter budget.

“Recently, people are trying to do things on a budget, and we fit into that very well. We work with clients to customise menus, and will try our very best to provide clients with what they desire, to suit whatever event they’re having, whether it’s a lunch, a party or a bar mitzvah,” said Grosberg.

The new Daneli’s Food Emporium is at 310a Carlisle Street, Balaclava. For more information, call (03) 9527 7014 or visit danelis.com.au to shop online.

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