Olivia Dunne has taken her first step towards becoming a millionaire, with the American teenager announcing a great partnership.
American gymnastics phenomenon Olivia Dunne has taken her first step towards becoming a teenage millionaire by announcing her first exclusive brand partnership with sportswear company Vuori.
The National Collegiate Athletics Association (NCAA) amended its regulations in a landmark move in July, which meant that NCAA Louisiana athletes were no longer prohibited from selling the rights to their names, pictures and likenesses (NIL).
Student athletes can now make a profit by monetizing social media accounts, starting their own businesses, and participating in ad campaigns, among many other potential ventures.
Last month, WME Sports announced that it had hired gymnast Dunne, one of the sport’s most influential athletes, and the 18-year-old has already started benefiting from the amended NCAA regulations, revealing her first brand deal on Instagram. .
“Dream come true! I am excited to announce my exclusive partnership with Vuori,” she wrote on Wednesday. According to unconfirmed reports, the partnership is worth around $ 500,000 ($ AUD680,000).
Newsweek predicted that he could quickly make a million dollars from endorsement deals in the very near future.
Talking to ForbesDunne confessed that she has been sifting through numerous brands that were lining up to work with her.
“This is my first exclusive brand deal that I have done, so I was trying to find a brand to work with that was authentic to me and that I wanted to present to my audience because they trust me,” he said.
“I don’t try to pressure myself, and I don’t try to compare myself to other people. I go with the flow and it is very exciting.
“Right now it’s about trying to find a balance between school, social media and gymnastics. All of them are the top priorities in my life. I think it’s a really special time right now with the NIL change, especially for women’s sports because there aren’t many professional leagues for women after college.
“Social media is always something I’ve loved, and what I think is so great about the NIL rule change is that you can do whatever you like and make money from it.”
Dunne started gymnastics at age three and has competed in the US Classic, WOGA Classic, American Classic, National Championships, City of Jesolo Trophy, Nastia Liukin Cup, and NCAA.
She joined the social media platform TikTok in 2020 and has quickly become one of the most followed NCAA athletes in the country.
The college athlete has 4.4 million followers on TikTok, where she posts gymnastics, dance, lip sync, and challenge videos. On Instagram, he has 1.3 million more followers on his profile with more than 300,000 likes on his posts.
Entertainment attorney Roy Maughan Jr. believes Dunne could potentially make millions from signing WME Sports.
“I know of a small school college football player who just signed for $ 2.4 million. It could happen, ”he said. The Daily Advertiser.
“His reach as an athlete is impressive – five million on social media. The fact that you have that following can touch a lot of people. It could endorse sports drinks, gym clothes and other clothes. “